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Do
you wonder:
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- What will
the market size be for your new product?
- How can you boost
your product's market share?
- How can you configure
your product so that it meets the needs of key market
segments?
- What is the optimal
bundle of features for your product?
- How should you optimally
price your product?
- How much brand equity
do you carry in the market?
- How much "inertia"
is there in your market?
- Is it worth the cost
to develop a particular new product feature?
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If so, SurveyCafe is a place that can
turn your questions into answers. We conduct rigorous market
research using state-of-the-art methods and survey tools.
Our clients include a mix of high-tech start-ups, some of
the most prominent of the Global 1000 and public agencies
from around the world.
The surveys that we conduct through Survey
Cafe provide a level of market insight previously available
only through much more expensive, time-consuming custom
research studies. We know this because we spent the past
25 years as professors (at Dartmouth College) and market
research professionals conducting such studies.
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- Air
Travel - An in-depth survey of the factors that drive
traveler's choices among travel itineraries, carriers
and reservations alternatives.
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- PC
Systems - Exploring consumers' preferences among basic
and emerging hardware features, bundled software and post-sale
customer care. Identifying key market segments.
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- Residential
Real Estate - An analysis of the ways in which home-buyers
screen alternatives, the factors that affect their choices
and the ways they use various information sources.
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These Resource
Systems Group industry studies provide several types of
opportunities for organizations to benefit from the detailed
market insights that are provided by our sophisticated surveys.
For the industry studies that are either in field or have
not yet been fielded, we offer clients a range of customization
options, including:
- Additional descriptive
questions
- Brand equity measurement
- Additional conjoint
attributes (product/service features)
For our
completed industry studies, we provide:
- Free high-level Summaries
that describe overall market preferences for key product/service
attributes.
- Market Segmentation
Reports, available for purchase, containing cross-tabs
and details of the key needs-based segments.
- Market Simulation
Model, available for purchase, providing the ability
to test the market share effects of different product
configurations.
- Consultation,
quoted based on scope, including a range of services from
additional statistical analyses to market strategy development.
Finally,
we continue to offer fully customized market surveys and
strategy consulting for the many products and services not
covered in our broader industry research.
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Resource Systems Group,
the proprietor of SurveyCafe, is a full-service market
research provider. We specialize in detailed analyses of
the markets for both new and existing products. We design
our projects to meet the unique needs of each client engagement.
- Full service market
research - We provide the full range of services required
to identify strategic market issues, quantify the markets'
perceptions and needs and develop strategic responses.
We have provided these services
to the most prominent of the Global 1000 and have also
adapted our services to the varied needs of start-ups,
fast-moving high tech firms and public agencies.
- Survey design - We
offer the full set of services necessary to prepare and
complete scientifically-valid market surveys. These services
include developing efficient sampling plans, drafting
questionnnaires, preparing administration plans and programming
computer-based questionnaires. SurveyCafe is one of several
survey media used by Resource Systems Group. We also use
kiosk-based touchscreen computers for intercept sampling,
disk-by-mail and conventional telephone or mailout administration
methods.
- Conjoint Analysis
- Most of our surveys include a component whose purpose
is to estimate the effects of product/service features
on consumer choices and, in turn, on market shares. We
have been at the forefront of the development and application
of methods to do this (discrete choice, conjoint) since
their introduction in the 1970s. This experience is especially
important in both the design and analysis of these survey
data.
- Market Landscaping
- To forecast the total market for a product or service,
we need to know about the base of potential customers,
the competitive products and the ways that the structure
of the market might change over time. We have developed
a robust "triangulation" approach that provides
reliable insights about market size and structure.
To learn more about our
services, feel free to contact us.
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| Survey
Cafe is one of several venues that we use to gather information
about market preferences. We have been conducting sophisticated
computer-based interviewing for over ten years. Over this
time, we have developed approaches that take full advantage
of the intelligence that computers can provide and are accessible
to virtually any target population.
The methods that we use
were developed by our research team at Dartmouth College,
refined through years of project experience and now adapted
to take full advantage of the online medium. We continue
to develop advanced methods through our U.S. federal research
contract, Computer-Based Intelligent Survey Methods,
and use SurveyCafe as a test bed for these methods.
The surveys that we conduct
at SurveyCafe are fully dynamic. They use adaptive branching
and powerful statistical estimation routines programmed
on our server. This process is used to collect the type
and amount of information necessary to accurately determine
consumers' preferences. Most of our surveys contain choice-based
or hybrid conjoint elements with inline maximum likelihood
statistical estimation to measure the trade-offs that consumers
make when comparing product features.
We use SurveyCafe in several
ways:
- As the instrument
for client surveys targeted to the online population.
Online surveys can be both highly cost-effective and
highly capable ways of collecting data on consumer preferences.
We specialize in online surveys that use the interactive
and computational capabilities of the medium to full advantage.
- As the online component
of multi-method, multi-instrument client survey projects
whose target population extends beyond those having
online access. By providing an online alternative, the
response rate of younger, more mobile, more affluent segments
can be dramatically increased. This can be done in a way
that does not compromise the validity of a scientifically-rigorous
sampling plan.
- As the vehicle for our
continuing in-house research on consumer preferences
in industries such as travel, high tech, telecommunications
and real estate. Selected results from this research will
also be provided on this website.
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Survey
Cafe Regulars are members of a unique Internet-based consumer
panel. The panel is unique in several respects:
- First, unlike other Internet panels,
the panel recruitment is conducted using multi-method scientific
sampling procedures based on both onsite intercepts and telephone
random digit dialing. Most of the panel consists of individuals
who have participated in surveys that have strong local/regional
interest. Those who have registered in other ways are flagged
with their entry method. This means that the sample is not populated
by those who are looking for cash or lottery prizes, who also
are likely to be more price sensitive and otherwise different
from the general population.
- Second, the panel incentive program
is based on a well-researched method of encouraging active involvement
through a relationship of trust. Our panel surveys have response
rates in the range of 50% because we have established this
trust through our communications and tangible, unique incentives
(as opposed to other panels' use of an unspecified chance of
winning a small cash prize).
- Third, we exercise our panel judiciously
and selectively. We host only surveys that meet our high standards
for content and design and do not allow any members of the panel
to be invited to surveys more than once a month. We use the
panel for our own extensive market research and offer partnering
opportunities to others who have similar standards for survey
design and sample integrity.
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