The detailed project report includes a description of the conjoint analyses containing cross-tabs and details of the key needs-based segments. Also included is a listing of all the survey questions with tabulations of the responses and a set of selected cross tabulations. The survey methodology and results of the conjoint analysis are described in detail. The table of contents from the survey report is provided below.

Table Of Contents

Introduction
The Survey Sample
Trip Characteristics
Reservations And Ticketing
    Choice of Ticketing Locations
    Satisfaction with Ticketing Options
    Ticketing Market Segments
Airports
Airline Rankings
Basic Service Elements
    Fare
    Scheduled Trip Time
    Airport Access Time
    Number of Connections
    On-Time Performance
    Aircraft Type
    Airline
    Departure Airport
    Arrival Time
On-Board Amenities
    Travelers' Values for Service Amenities
    Service-Related Market Segments
    Aircraft Characteristics
Effects of 9/11
Implications
About The Study
Appendix-Survey Script with Tabulations
    Background Questions
    Membership Status
    What Do You Do as a Substitute for Air Trips?
    What Has Caused Your Shift in Making Fewer Air Trips?
    Demographics

Figure 1: Ticket Purchase Location
Figure 2: Rating of Flight Meeting Needs
Figure 3: Rating of Best Available Price
Figure 4: Rating of Transaction Convenience
Figure 5: Rating of Customer Service
Figure 6: Rating of Other Services
Figure 7: Major Airports with Highest Ranking
Figure 8: Major Airports with Lowest Ranking
Figure 9: Percent Giving Highest Ranking
Figure 10: Percent Giving Lowest Ranking
Figure 11: Basic Service Values for Air Travelers
Figure 12: Values for Onboard Amenities and Airline Services

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